LINKING CSR AND CUSTOMER ENGAGEMENT: THE ROLE OF CUSTOMER-BRAND IDENTIFICATION AND CUSTOMER SATISFACTION

The study investigates how corporate social responsibility (CSR) impacts customer engagement and the mediating role of customer-brand identification and customer satisfaction.Survey data collected from 293 life insurance customers were analyzed using structural equation modeling.The findings reveal that CSR, customer-brand identification, and custo

In Indonesia, the Statement of Financial Accounting Standards (PSAK) 1 does have guidelines about other comprehensive income (OCI).Tax issues usually arise when an entity seeks to reconcile any type of OCI with the definition of income under Income Tax Law Article 4 paragraph (1).This research aims to analyze the implication of OCI on the income ta